ISO 9001 
ISO 17100 
ISO 18587 LinguaVox provides tourism translation services for hotels, tourism boards, travel agencies, museums, restaurants, cultural institutions and destination marketing teams. We manage multilingual projects in more than 150 languages, combining specialist translators, project management, terminology control and review workflows according to the nature of the assignment. Tourism content is often highly visible: it appears on hotel websites, booking platforms, brochures, menus, audio guides, visitor information panels, campaign pages and travel trade material. The translation therefore has to be accurate, appealing and natural to the reader in the target market.
Tourism translation is not simply a matter of changing words from one language into another. A hotel description, a museum label, a tasting menu, a guided-tour script and a destination campaign each have a different purpose. Some texts must inspire a booking; others must help visitors move through a site, understand a cultural reference, follow safety instructions or compare a travel package. The language must be clear without sounding flat, adapted without changing factual information, and consistent across every channel where the visitor encounters the brand or destination.
Tourism and hospitality content we translate
Typical projects include hotel websites, room descriptions, booking conditions, destination guides, city information, travel blogs, restaurant menus, wine lists, excursion descriptions, museum and gallery texts, heritage interpretation material, audio guide scripts, tourism brochures, press packs, visitor signage, seasonal campaigns, travel trade presentations and guest welcome packs. We also translate operational and commercial content such as supplier contracts, training material, internal procedures, customer emails and accessibility information.
For hotels and destinations with recurring content, we can maintain glossaries, translation memories and style instructions so that room types, facilities, place names, brand wording and local attractions are handled consistently. This is useful when the same content appears across a website, a booking engine, a printed brochure, a video script and a travel trade presentation.
Cultural adaptation and market language
Tourism copy has to sound credible to the visitor. A phrase that works for a domestic market may sound exaggerated, unclear or too literal in English, French, German, Italian, Portuguese or another target language. We adapt headings, descriptions, calls to action and cultural references so that the text reads naturally, while preserving the facts that matter: names, opening times, accessibility details, prices, routes, services and booking conditions.
Food, wine and heritage content require particular care. Some local terms should remain in the original language with a short explanation; others have established translations; and some cultural references need to be rephrased for visitors who do not share the same background knowledge. These decisions are made according to the audience, the medium and the client’s preferences.
Workflow, review and file handling
Before quoting, we review the files where possible. This allows us to identify non-editable text, tables, menus, image captions, embedded content, repeated passages, multilingual layouts or platform-specific restrictions. Editable exports, InDesign files, spreadsheets, Word documents, HTML, XLIFF and CMS exports usually provide a better workflow than copied text pasted into a document.
Where the service is contracted under an ISO 17100 workflow, bilingual revision by a second qualified linguist can be included. For high-volume content that is repetitive and lower risk, full post-editing under ISO 18587 may be considered only if the source, language pair and intended use make machine translation a suitable starting point. Creative campaign copy, visitor-facing heritage material and brand-sensitive tourism content are normally better handled by human translation with review.
Related services for tourism clients
Tourism projects often connect with website translation services, media and content translation services, audiovisual translation services, interpreting services and sector-specific translation services. A destination campaign may require website localisation, subtitles, voice-over scripts, press releases, brochures and interpreting for trade events. Managing these elements together helps preserve terminology and tone across the whole project.
How to request a quote
Send the files, source and target languages, deadline, destination markets and intended use. If you have brand guidelines, previous translations, approved place names, tone-of-voice notes or a list of terms that must remain untranslated, include them at the start. For audiovisual or web projects, specify the required format and platform. For large multilingual programmes, staged deliveries can be agreed so that priority pages, booking content or campaign material are translated first.
Frequently asked questions
Can you translate hotel and destination websites?
Yes. We translate hotel pages, destination guides, booking content, visitor information and campaign pages, adapting the wording to the expectations of the target market. Metadata, image ALT text and calls to action can also be translated where included in the files.
Do you translate menus and gastronomic content?
Yes. We translate menus, wine lists, tasting notes and culinary descriptions. Some food names may be kept in the original language with a clear explanation, depending on the target audience and the client’s preferred style.
Can tourism copy be adapted rather than translated literally?
Yes. Tourism and hospitality copy often needs cultural adaptation so it sounds natural and persuasive. We preserve factual details but adjust rhythm, register and references where a literal version would sound unnatural.
Can you handle brochures, InDesign files and visitor guides?
Yes. We can work with editable files and coordinate layout review or DTP where required. Complex layouts, image text and non-editable PDFs may require separate preparation and are quoted accordingly.
What information helps with a tourism translation quote?
Send the files, language list, markets, deadline, intended use and any brand or place-name instructions. For hotels or destinations with recurring content, previous translations and glossaries help keep terminology consistent.
