ISO 9001 
ISO 17100 
ISO 18587 LinguaVox provides ecommerce translation services for online stores, global brands, marketplaces, distributors and ecommerce agencies. We manage multilingual projects in more than 150 languages, combining specialist translators with subject-matter knowledge, project management, terminology control and structured review workflows according to what each assignment requires. Since 2000, we have worked with organisations across global retail and online trade on projects that range from individual product feeds to large multilingual store localisation programmes.
Ecommerce translation has to support search visibility, customer conversion and clear product information at the same time. A product title has to contain the search terms a local buyer would actually use — not the terms that translate most naturally from the source, but the terms that reflect how people in that market actually search for the product category. A description has to be persuasive and specific without reading like it has been translated. A checkout string has to be short, actionable and error-free — because a confusing checkout message at the moment of purchase is a direct cause of cart abandonment. These requirements sit in the same catalogue, often in the same file, and the workflow has to handle all of them without treating them as one generic task. An online store that sells in several languages cannot afford inconsistencies between checkout copy, item names, product attributes and customer emails — these are the touchpoints shoppers encounter most, and mistranslations in them can quickly damage confidence.
Specialist translators with ecommerce expertise
We select translators by language combination, sector and content type. A translator working on product descriptions for a fashion retailer needs different market fluency and terminology from one working on electronic components, outdoor equipment or food products. Our project managers assess these requirements before the assignment is made and apply the client's approved product taxonomy, house glossary, SEO keyword guidance and brand voice from the outset.
Where translated content will be published on an online store, submitted to a marketplace or used in a customer communication, the workflow and review level are set accordingly, while responsibility for product claims, pricing and marketplace compliance remains with the seller or brand.
Documents and content types we translate for ecommerce
Typical projects include product titles, descriptions and attributes, category pages and navigation, checkout and cart interface strings, automated customer emails (order confirmation, dispatch, returns), customer support articles, return and refund policy pages, marketplace content and seller profiles, and product marketing assets.
We work with Excel, CSV, XML, HTML, JSON, XLIFF and other export formats used by ecommerce platforms and marketplace APIs. For clients with recurring content — new product launches, seasonal promotions, size and variant additions or marketplace expansion — we maintain glossaries, translation memories and style instructions so that product names, attribute values and recurring customer-service phrases stay consistent across the catalogue and across languages.
Quality workflows and ISO-certified processes
LinguaVox operates under ISO 9001 and ISO 17100 certified processes for quality management and professional translation. For customer-facing product content and legal compliance pages, independent bilingual revision by a second qualified linguist, terminology checks and final project management review help reduce errors before delivery.
For high-volume product catalogues where machine translation post-editing is agreed as the appropriate workflow, we apply full post-editing in line with ISO 18587. Consumer-facing legal content, customer support articles and checkout strings are normally handled by human translation with revision. If your content relates to specific local consumer protection rules, product safety labels or marketplace submission guidelines, please inform us before the quote is confirmed; responsibility for legal compliance and marketplace approval remains with the seller, brand or responsible professional team.
Related services for ecommerce clients
Ecommerce projects frequently require services across product, legal, marketing and technical disciplines. Clients may also need technical translation services for user manuals and compliance documentation that accompany products, or marketing translation services for campaign copy, email programmes and brand communications. For store websites, brand portals and blog content, website translation services are available. We can also arrange interpreting services for international retailer meetings and marketplace partner negotiations. You can also explore our sector-specific translation services for related areas.
Confidentiality and project handling
Ecommerce documentation can include pre-launch product specifications, unreleased price lists, confidential supplier agreements and commercially sensitive catalogue structures. We manage all projects with professional discretion and work under non-disclosure agreements or specific data-handling instructions when the project requires it.
Frequently asked questions
What does ecommerce translation include?
It can include product descriptions, category pages, checkout strings, marketplace content, customer support articles, automated emails, return policies and campaign material. We review the format, platform export structure and target market before proposing the right workflow.
Can you translate large product catalogues?
Yes. We handle large catalogues using structured export files, translation memories and terminology lists, keeping product names, attributes, sizes, colours, materials and recurring phrases consistent across thousands of entries and across languages.
Do you adapt ecommerce copy for SEO in the target market?
Yes, where required. We adapt headings, category text, product descriptions and meta fields so that they read naturally in the target language and take relevant local search terms into account. The goal is copy that ranks and converts, not copy that reads like a keyword list.
Can you work with exports from ecommerce platforms and marketplaces?
In many cases, yes. We work with Excel, CSV, XML, HTML, JSON, XLIFF and other export formats. Before starting, we check fields, tags, placeholders and import restrictions so the translated content can be returned cleanly and loaded without additional formatting work.
What information helps with an ecommerce quote?
Send the files, platform or export format, language list, target markets, deadline and any product taxonomy, glossary or SEO guidance. A sample of the import/export workflow is useful for larger catalogues so we can confirm the process before committing to the full volume.
